One of the things that you would commonly hear in shopping areas and even in online shops are the words: “sale”, “promo”, “rewards”, etc. Admittedly, these lines really do catch the bait, and that is, the customers. A lot of us are drawn to free things and other things that would enable us to make the most out of our money. Apart from shops, there also are sites that offer free gift cards like Gift Card Rebel, for example. If you want to know why such promos exist, here are some of the reasons why.
They Help Promote Products
Usually, if a certain brand lacks advertisement or seems to be unpopular but has to sell more as required by the supplier, establishments would put posters and other promotional materials around. If that’s not enough, they’d be giving away products for free, as well as put up stalls which offer product samples or even packets of the product free of charge.
It rids them of soon-to-expire Items
This is what a lot of companies do whenever there still are a lot of stocks and the set expiry date is coming near, maybe like 1 month or several weeks away. These items will for sure, sell faster if they are sold at insanely cheaper rates. Buy 1, get 1 promos are the most frequently-used for this kind of situation.
It helps them boost income
When revenues are really low, sometimes marketing managers and the like for the said company would make it a point to do things to create some form of buzz, and promos and the like are sure-fire ways for them to be able to do so. Giving away of freebies, even gift cars, are known ways to tell that a company is indeed, not earning as much as they should.