Using Email Analytics

Email analytics open the doors to a lot of opportunities especially when you’re out on an email campaign. But if you’re new to all this then it can seriously be confusing and tricky. Don’t worry, with enough time and effort in familiarizing with how email analytics work you’ll get the hang of it in no time. Basically, email analytics allows you to see who exactly read the email that you sent out in your campaign, the time they spent on the email, the time they usually open the email and more. All these data will help you create and schedule a more effective email campaign.

What Can You Improve on the Next Email Campaign?

AS you go through the basics of email analytics, you’ll continue to find certain aspects where you want to immediately improve. The two common questions are ‘how do I enhance my open rate?’ and ‘how do I improve the click-through rate?’ In order to increase opens, calculate the most ideal time to send the emails and be consistent as well. Don’t forget to think of an attractive subject line so you’ll earn an amazing first impression, one where the target audience will actually be enticed to read what the email has to say.

It’s also crucial to check with your target audience and be sure that the information that you’re sending is something that they would actually like to read. We recommend asking a handful of people in person or send a short and simple online survey in order to get a better idea of what exactly they’re searching for. Low click-thorough rates are clear indicators that the owner has to implement a stronger call-to-action. Clearly tell the target audience what action you require for them next like visiting the store for an event, donating, shopping online or registering a free account.